MAT307: Innovation Strategy for 2011/12

Organiser: Dr Stuart Peters
Deputy Organiser: TBC
Credits: 15

Description

This is an important subject for everyone who has an interest in business and wants to understand how innovation can affect the success and failure of firms. Successful innovation is a very complex process and has to be very carefully managed. There is no 'right way' to manage innovation. Therefore it is important to analyse the innovation process from a range of different perspectives, for example, the role of the state in innovation and the core competencies of the firm.